"Oh, the youth these days is only on the cell phone ..."....

"Excuse me, is this vegan?"

„Ok, Boomer“

"Everything was different for us back then ..."

"Work first, pleasure later"


Statements that each of us has probably heard or said ourselves. The different views and values of different generations often clash and lead to discussions. The generations measure and smile at each other. Lack of understanding and rolling of the eyes are often the result. The reason for this is the different values that the generations carry within themselves.



Values are shaped by various influences. The influence of family and friends, what happens in the environment, and our own experiences form our value spectrum. Values are norms on which our actions are based. The way we think is the way we act.

Every person is individual, as are their values. However, we associate certain values and views with specific generations. The reason for this is that a generation is defined as a group of people who experienced the same thing together at the same time and thus developed common norms.


The generations and their values:

THE TRADITIONALISTS - the veteransThe generation of traditionalists was born between 1922 and 1945 and lived out their youth between 1933 and 1960. These people processed in their lives the traumatic experiences of the Second World War as well as the Great Depression. They are characterized by clear rules, discipline and respect.  Values such as solidarity and a sense of duty are very important to traditionalists. Loyalty, diligence and consistency shape the generation's norms.


BABYBOOMER - the boom generationOptimism, high hopes for a better future, falling unemployment rates, prosperity, post-war economic miracles, education for all and the highest birth rate ever - that's them, the baby boomers.

Born between 1946 and 1964, they experienced their formative years from 1957 to 1979. This generation values optimism, cohesion and family. They experienced harrowing events such as the Cold War and the Cuban Missile Crisis. They witnessed the fall of the Berlin Wall - probably the biggest change at the time of the baby boomers. Willingness to perform and willingness to work were assumed in this generation, as baby boomers identified with their work. The term workaholic emerged in this generation.



the Twentysomethings
Breaking out of old structures. Consumption(criticism) and punk.
Generation X was born between 1965 and 1979 and revolutionized the outdated image of the family. Mother, father and child were replaced by plural forms of life. Single parents were the new norm, as family and career no longer had any value. Historical events during Gen X's youth, such as Chernobyl, brought instability and uncertainty. Lack of role models and skepticism about politics fostered disorientation among the "lost generation." Balance of private and work life and the desire for independence are the priorities.



Generation Y are the starting shot of the Millennials. The special feature of Generation Y, born between 1980 and 1995, is their affinity for technology. Smartphone and co become everyday devices. Instead of rebelling against problems like natural disasters, terrorism and pollution, the attitude was to live in the moment while they still can. "Just do it" became the motto of life. Self-realization, recognition, appreciation and protection are the descriptive values of Generation Y.



The Digital Natives 
In God we trust. All others must bring data. – W. Edward Stemming.

The digital natives were born between 1997 and 2012. They are familiar with using the World Wide Web and are loyal users of social media. Self-presentation, tolerance, sustainability and security characterize today's youth. Permanently online and pressure to perform describe their mindset. The desire for security and refuge with families and friends are important to Generation Z.


The generations were obviously shaped by different events and attitudes. These differences in the generations' norms and actions create a lack of understanding among them. "Oh the youth these days," is easy to say, but it is not the people who change, but the circumstances of life that influence people in their respective actions. The change in values from generation to generation is defined as a change in values. The change is felt by all of us in our everyday lives. Whether through well-meaning comments such as "Everything was better with us back then" or an unnerved eye roll - in the end, people all strive for the same thing: A happy, healthy and secure future for themselves and their neighbors - regardless of the motivation.



Authors: Greta Prestel, Maike Isabel Schenk